From ‘sun’s out, buns out’ to ‘wish you were beer’: Britons name the most cringeworthy summer holiday social-post photo captions (and the cliched pictures to avoid sharing)
- Gratuitous bikini shots were deemed the most annoyingly cliched photos
- Shots of a beer and/or a boarding pass at an airport also irk Britons
- One-third of people book a destination based on how it will look on social feeds
‘Sun’s out, buns out’ and ‘hot dogs or legs?’ have been named and shamed as the two most cringeworthy captions for summer holiday social posts.
They jointly topped a ranking of phrases that Britons find irksome when used to caption vacation snaps, with ‘life’s a beach’ coming second and ‘be rude not to’, ‘wish you were beer’ and ‘another day in paradise’ joint third.
Gratuitous bikini shots were deemed the most annoyingly cliched photos to share, according to the study.
Gratuitous bikini shots were deemed the most annoyingly cliched photos to share, according to a study
The findings come from a survey of 2,000 UK adults by holiday firm On The Beach, which revealed that two-thirds of Brits would rather not post at all than risk sharing ‘basic beach’ content – and almost half would even unfollow family and friends if they used cliche captions.
The rest of the cringeworthy captions ranking comprises ‘vacation mode: on’, ‘girls just want to have sun’, ‘catch flights, not feelings’ and ‘wish you were here’, which all received the same number of votes.
After gratuitous bikini shots, the next most-cliched holiday pictures were considered to be hot dogs or leg shots and hands joining to create a heart in front of a sunset (joint second), the first airport beer (third) and a boarding pass and/or passport on a table at the airport (fourth).
The ‘first airport beer’ photo is considered by many Britons to be an irritation
As over a third (39 per cent) of those surveyed revealed they struggle to come up with engaging captions, On the Beach asked Tom Read Wilson, wordsmith and resident ‘Agony Uncle’ on Celebs Go Dating, to share his top tips and inspiration for perfecting travel posts.
He said: ‘Beach-side breaks will give you plenty of magic moments to choose from, but when the time comes to drop some vacay content, don’t overthink it. People tend to engage with posts which are more authentic so try to avoid falling into the trap of only posting the best bits.
‘And pack in the puns. Holidays are the perfect time to get #puntastic. How about #vacationcrustacean for that impossibly delicious seafood pasta you have snapped? For the glorious holiday tipple that goes with it, try #vacationlibation. Depending on what you have selected, you might even flirt with stonkingly original hashtags such as #bikinimartini or #swimsuitflute.
‘The easiest way to avoid the trap of a #holidaycliche is to make your #digidiary as bespoke as possible. This begins with sharing your dreamy chosen holiday destination. For example, you might take us on a #costadelstroll through the Costa del Sol, decide to be #IndisCrete about your adventures in Greece or even show us just how #tenerific Tenerife is.’
Being witty will help, too.
He added: ‘The key to unlocking likes is always going to be #hashtaghumour. Your wit has the power to have your followers eating out of the palm of your hand. Maybe your sunny Spanish hotel has been met with rain whilst there’s a heatwave back in Britain? Own it on IG and share the funny side!’
Almost one-third of Britons admit booking a destination based on how it will look on their social feed
The survey also revealed that over half (55 per cent) miss how holidays used to be before social media became so prevalent, but 29 per cent admit booking a destination based on how it will look on their social feed.
Barbados, Santorini, and St Tropez were named among the most ‘Instagrammable’ holidays around, as well as the Maldives, Cancun, and Cape Town.
Zoe Harris, Chief Customer Officer at On the Beach, said: ‘Since restrictions across Europe eased, we’ve seen a huge increase in beach holiday bookings, which means we’re set for a summer of sun, sea and sandy social content.
‘This year, we’re encouraging people to get real on social media, celebrating everything that comes with a holiday – showing off the favourite and funniest bits of their trips. We believe holidays should be enjoyed for what they are – a break from normality and a chance to relax. Admittedly, we all love the attention we get when posting about our sun-soaked beach break, but it can be enjoyed so much more by living in the moment.’