David Hasselhoff reprises iconic role as lifeguard Mitch Buchannon from Baywatch while appearing in SodaStream’s Earth Day Campaign
David Hasselhoff donned his iconic Baywatch costume while appearing in a video for SodaStream’s 2022 Earth Day campaign, which was shared to the company’s official YouTube channel earlier this week.
In the video, the 69-year-old actor stepped back into character as hunky Los Angeles County lifeguard Mitch Buchannon while promoting the brand’s environmentally-minded initiative.
The company partnered with SeeTurtles.org in an effort to raise funds for the protection of sea turtles from plastic waste products in our oceans.
In character: David Hasselhoff donned his Baywatch costume while appearing in a video for SodaStream’s new 2022 Earth Day campaign, which was shared to the company’s official YouTube channels on Wednesday
The video began with Hasselhoff speaking about the initiative, and he announced that a portion of proceeds from each sale would go towards saving a baby sea turtle.
At one point, an alarm button was pressed, and the actor tore off his suit to reveal that he had been wearing lifeguard’s attire while making his statement.
The performer then grabbed one of the company’s products and was joined by two other lifeguards while removing trash from a baby sea turtle’s path on a beach as it made its way towards the ocean.
The clip ended with the performer receiving another notice about a sea turtle and running off to render assistance.
Doing it again: In the video, the 69-year-old actor stepped back into character as Los Angeles County lifeguard Mitch Buchannon while promoting the brand’s environmentally-minded initiative; pictured in 1995
Hasselhoff previously issued a statement to speak about the initiative, and noted via Markets Insider that he was happy to be its spokesperson.
‘I am honored to work with SodaStream on their commitment to protecting the environment by calling attention to the threat to sea turtles and our beaches,’ he said.
The performer pointed out that he was personally invested in the well-being of sea turtles and that he wanted to bring greater exposure to the issue of their survival.
Charitable effort: Hasselhoff previously issued a statement to speak about the initiative, and noted via Markets Insider that he was happy to be its spokesperson
Dedicated: The performer pointed out that he was personally invested in the well-being of sea turtles and that he wanted to bring greater exposure to the issue of their survival
‘This is a cause that I deeply believe in. I hope that we will raise worldwide attention about this urgent issue,’ he said.
The Night Rider star expressed that the campaign would be ‘crucial in helping to address world attention about the importance of ensuring the survival of the globe.’
Hasselhoff concluded by remarking that he hoped that the initiative would inspire others to pay more attention to environment-centric issues.
Doing his part: The Night Rider star expressed that the campaign would be ‘crucial in helping to address world attention about the importance of ensuring the survival of the globe’
Looking to the future: Hasselhoff concluded by remarking that he hoped that the initiative would inspire others to pay more attention to environment-centric issues
‘Each of us needs to do our part in contributing to a sustainable world. Our individual contributions will help to collectively add-up to building a strong foundation to reverse the looming threat,’ he stated.
The performer previously portrayed Buchannon during the original run of Baywatch, which ran for a total of 11 seasons.
He went on to reprise his role as the lifeguard in both Baywatch Nights and the first season of Baywatch Hawaii.
Sticking with it: The performer previously portrayed Buchannon during the original run of Baywatch, which ran for a total of 11 seasons
Hasselhoff also played Buchannon in three separate television films centered on the show’s various characters.
The performer departed the series after Baywatch Hawaii’s first season, although he remained on as an executive producer.
Buchannon was later portrayed by Dwayne Johnson in the 2017 feature based on the series, and the character’s original actor also appeared in the movie as The Mentor.
Passing the torch: Buchannon was later portrayed by Dwayne Johnson in the 2017 feature based on the series, and the character’s original actor also appeared in the movie as The Mentor
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