Halloween Kills on track to make $50M and is set to have biggest opening for horror film debuting in theaters and streaming since COVID began
Halloween Kills is projected to make $50 million at the box office within its first three days of release, even amid the pandemic.
The feat is quite the accomplishment for the movie, as it is on track to have the biggest opening since the start of the pandemic for a horror movie debuting both in theaters and in streaming services, according to The Hollywood Reporter.
The film opened on October 15, and is a follow-up to the 2018 Halloween reboot, which earned more than $250 million worldwide.
Exceeding expectations: Halloween Kills, from Universal/Blumhouse/Miramax, was projected to make $30Ms-$40M but since its October 15 release, it’s already earned over $50 million
The media outlet also reported that the feature film brought in $22.86M on Friday, with 36% of viewers opting to attend the showing after 9pm.
And according to EntTelligence, an analytics firm, 375,000 people went to see it Thursday night.
By Saturday it was reported that four million people had seen it.
The success of the opening of the latest iteration of the Halloween franchise indicates that moviegoers are still committed to the theater despite the pandemic.
New sequel: The picture is a follow-up to 2018’s Halloween reboot, which earned more than $250 million worldwide
Day-and-date premieres on streaming services tend to skew in-person attendance of movie premieres, but that isn’t the case here.
The publication stated that, ‘In Comscore/Screen Engine PostTrak exits, Halloween kills drew Men 25+ (31%), Females 25+ (25%), Men under 25 (23%), and females under 25 (22%) with 62% between 18-34.’
It also noted that among patrons, 38% were Caucasian, 33% Hispanic, 16% Black, and 7% Asian, making for a well-rounded audience.
Successful: According to Deadline, it’s the 10th best opening in October
Poor critic reviews of 45% Rotten, (a decline from the 2018 pic’s 79% Certified Fresh), are also what set lower expectations for the film.
Of the movie’s opening week triumph EntTelligence said that ‘no matter the cost, people love the theater…or at least prefer to be around others when terrified.’
Its analytics report demonstrated that upwards of four million patrons have watched the project so far, with the average ticket price being $12.87, more than double the cost to stream on Peacock for $4.99.
Huge victory: The media outlet also reported that the feature film brought in $22.86M on Friday, with 36% of viewers opting to attend the showing after 9pm
Beating the odds: The success of the opening of the latest iteration of the Halloween franchise indicates that moviegoers are still committed to the theater despite the pandemic