It’s all going down today Saturday 14 March as the eyes of the African continent is trained on the Eko Hotel in Lagos when the best of the continent’s film industry will be recognized for their craft.
It is an award easily regarded as Africa’s best and most prestigious and this is no idle chatter.
Because the AVMCA celebrates artists both behind and in front of the cameras, it has vastly upped the game and helped the development of skills and talent on the continent.
The coming of AMVCA has seen a dramatic rise in the quality of films being produced not only in terms of numbers but also in rapid advancement in costumes, lighting, screenplay, make-up and all the glamorous tidbits that makes film-making the art that it is in other parts of the world.
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Now, one can afford to go to cinemas and watch movies that are not only well put together in terms of equipment but with well-crafted dialogues and believable storylines.
Films like King of Boys, Wedding Party, Mirror Boy, October 1, ’76 and Dry have raised the stakes for others to follow.
It is also not surprising that Genevieve Nnaji’s film broke boundaries to be featured on Netflix, all thanks to the standards set by AMVCA.
First given in 2013, the AMVCA is growing in leaps and bounds in terms of popularity and prestige and shows no sign of slowing down anytime soon.
This edition has 27 categories with the inclusion of a brand new category: The Multichoice Talent Factory Award for products of The MultiChoice Talent Factory.
This category recognizes films made by students from across the continent and it is a judge-led category, meaning the public will not be able to vote in this one.
Just like with other editions of the AMVCAs viewers will get to vote for their favourites in critical categories:
Best Actor in a Comedy (Movie/TV Series)Best Actor in a Drama (Movie/TV Series)Best Actress in a Comedy (Movie/TV Series)Best Actress in a Drama (Movie/TV Series)Best Supporting Actor (Movie/TV Series)Best Supporting Actress (Movie/TV Series)Best Short Film or Online Video
Though pan-African, the AMVCA has tremendously pulled the Nigerian film industry up by the bootstraps and dragging it along to cinematic excellence.
