Jay-Z slams perfume company Parlux for ‘lazy’ and ‘crappy’ work

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Jay-Z has accused a perfume company he signed a deal with of being ‘lazy’ and doing ‘crappy’ work, testifying on Monday before a court in Manhattan on the second day of his trial for breach of contract. 

The music mogul, born Shawn Carter, is being sued by Parlux Fragrances for allegedly failing to meet his contractual obligations as part of a product launch.

According to the complaint filed in 2016, Carter, 51, cost Parlux $18 million by refusing to make promotional appearances to help sell his Gold Jay Z cologne and related products.

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Parlux claimed that he failed to promote the cologne as was agreed upon in a contract — including by missing promotional spots on Good Morning America and in Women’s Wear Daily in 2013. 

The company also claims he didn’t show up for the Gold Jay Z launch at Macy’s in November 2013.

The rapper later countersued, claiming he is still owed $2.7 million under the deal. 

Jay-Z, real name Shawn Carter, is seen on Monday arriving at the Supreme Court of New York City to testify in his case against perfume company Parlux, which accuses him of breach of contract for failing to promote the product

Jay-Z, real name Shawn Carter, is seen on Monday arriving at the Supreme Court of New York City to testify in his case against perfume company Parlux, which accuses him of breach of contract for failing to promote the product

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The rapper, 51, returned to court on Monday for a second day of testimony

The rapper, 51, returned to court on Monday for a second day of testimony

Jay-Z, worth an estimated $1.4 billion, on Monday said Parlux did 'lazy' and 'crappy' work in promoting the perfume

Jay-Z, worth an estimated $1.4 billion, on Monday said Parlux did ‘lazy’ and ‘crappy’ work in promoting the perfume

On Monday Jay-Z blamed the company for its shoddy work.

‘I’ve always had problems with the quality of lazy work that was coming from Parlux,’ he said, adding later in the day that Parlux does ‘crappy, lazy work.’

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He also said he objected to the commercial, which featured a naked woman covered in liquid gold. 

‘It’s a B-rate commercial and my name is on it,’ he wrote in an email turned over as evidence in the case. 

Carter signed a contract with Parlux in 2012, agreeing to lend his name to a fragrance line

Carter signed a contract with Parlux in 2012, agreeing to lend his name to a fragrance line 

He said he was unhappy with the decision to sell the perfume at Superdrug, a discount UK drug store chain.  

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He argued that was a violation of his contract with them.

‘We are trying to build a brand,’ he testified. 

‘You’re almost cutting the legs off from the brand [by] putting it in discount stores.’ 

Anthony Viola, a lawyer for Parlux, claimed that the New York-born rapper – who is worth an estimated $1.4 billion – ‘constantly threw sand in the gears’ when it came to Gold Jay Z’s success.

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But Jay-Z strongly denied Viola’s claims. 

Alex Spiro, representing Jay-Z, asked if he wanted the perfume to fail.

‘Absolutely not,’ he responded. 

‘If I hurt Parlux and I hurt Gold Jay Z — they are in my name.

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‘I’m not going to cut off my nose to spite my face.

‘It was a tough relationship but I was still trying to create something amazing.’

The company expected to make $100million off sales of the $72-a-bottle Gold Jay Z colognes within five years, but instead lost money, according to the lawsuit

The company expected to make $100million off sales of the $72-a-bottle Gold Jay Z colognes within five years, but instead lost money, according to the lawsuit 

Jay-Z is seen on October 30 being inducted into the Rock and Roll Hall of Fame in Cleveland, Ohio

Jay-Z is seen on October 30 being inducted into the Rock and Roll Hall of Fame in Cleveland, Ohio

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The music mogul was inducted by Dave Chapelle and is seen celebrating on Saturday night

The music mogul was inducted by Dave Chapelle and is seen celebrating on Saturday night

Jay-Z said that while he had many products in his brand, the cologne was the only one that bore his name.

‘My name is everything to me,’ he said.

In opening statements last month, Spiro told jurors that the fragrance was supposed to be a ‘high-end product and brand.’

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He said: ‘He didn’t want a product on the shelves of Walmart in between the hand sanitizers and Tic Tacs.

‘He wanted it to be something special and selling his product through those kinds of channels and those kinds of ways, it would diminish Jay-Z’s brand.’

His testimony concluded at the end of Monday’s hearing. 

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