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Kim Kardashian speaks on rebranding her KKW Fragrance and KKW Beauty labels

Kim Kardashian speaks on rebranding her KKW Fragrance and KKW Beauty labels 2

She temporarily shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance is set to close on May 1, 2022 – with the intention of relaunching under a new umbrella brand.

And on Tuesday, Kim Kardashian clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mind.

The 41-year-old businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites – KKW Fragrance, KKW Beauty and a potential third one she was planning on opening – skin care focused brand.

Kim sat down with Amanda Hirsch for her Dear Media podcast, Not Skinny But Not Fat.

Business savy: She temporarily shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance is set to close on May 1, 2022 - with the intention of relaunching under a new umbrella brand. And on Tuesday, Kim Kardashian clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mind

Business savy: She temporarily shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance is set to close on May 1, 2022 – with the intention of relaunching under a new umbrella brand. And on Tuesday, Kim Kardashian clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mind

Podcast host Amanda asked her about her shifting her brands from the KKW name and asked for hints on what the new name will be.

Kim said: ‘I will say that it happened before. Everyone thinks like, oh my God, its just to get the W off. That’s not it. What I really wanted to do was I felt so bad that the customer had to go from KKW Beauty, then we’d go to KKW Skin [which was not yet available and still has not been released] then would go to KKW Fragrance.’

Adding that the customer then would have to deal with ‘shipping costs at three different websites.’

‘I felt so bad,’ noting that then if they wanted to purchase items from her loungewear and intimates brand Skims, it would be another shipping cost.

Looking good: The 41-year-old businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites - KKW Fragrance, KKW Beauty and a potential third one she was planning on opening - skin care focused brand

Looking good: The 41-year-old businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites – KKW Fragrance, KKW Beauty and a potential third one she was planning on opening – skin care focused brand

Success: The 41-year-old businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites - KKW Fragrance, KKW Beauty and a potential third one she was planning on opening - skin care focused brand

Success: The 41-year-old businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites – KKW Fragrance, KKW Beauty and a potential third one she was planning on opening – skin care focused brand 

Previous: Kim's KKW Beauty packaging from 2019 pictured

 Previous: Kim’s KKW Beauty packaging from 2019 pictured

Her plan is to have all of her beauty products – skin, makeup and fragrance – under one umbrella with her Skims as a separate brand.

‘It’ll just be my beauty brand’ where customers can find all beauty items, adding that it is ‘like starting my own’ new makeup brand from scratch.  

‘Like a new brand and that makes me so happy. It’s just… I love the process of the whole thing of starting something new,’ Kim said.

On August 1, 2021 Kim also temporarily shut done her KKW Beauty brand for a complete re-haul, with no return date as of yet. 

On April 1, 2022, announced KKW Fragrance was shutting down on May 1 in order to relaunch it under a new name as well alongside her beauty brands.

News: On August 1, 2021 Kim also temporarily shut done her KKW Beauty brand for a complete re-haul, with no return date as of yet

News: On August 1, 2021 Kim also temporarily shut done her KKW Beauty brand for a complete re-haul, with no return date as of yet

On April 1, 2022, announced KKW Fragrance was shutting down on May 1 in order to relaunch it under a new name as well alongside her beauty brands

On April 1, 2022, announced KKW Fragrance was shutting down on May 1 in order to relaunch it under a new name as well alongside her beauty brands

Kim filed a trademark for a skincare line SKKN in March 2021. 

She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion.

It has increased her net worth by $600 million, bringing her net worth to $1.8 billion, according to Forbes.

The outlet reported in April 2021 that the reality star was estimated to be worth $1 billion, up from $780 million in October 2020. 

Kim’s worth increased from $780 million October 2020 to $1 billion after she cashed in on KKW Beauty by selling 20 percent of the business to Coty for $200 million; the deal was finalized January 2021. 

Iconic: She launched her hugely successful brand Skims - for loungewear, shapewear and now swimwear - in 2019 and since then, it has doubled in value to a whopping $3.2 billion

Iconic: She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion

Striking: She launched her hugely successful brand Skims - for loungewear, shapewear and now swimwear - in 2019 and since then, it has doubled in value to a whopping $3.2 billion

Striking: She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion

Kim shares four children North, eight, Saint, six, Chicago, four, and Psalm, two, with ex Kanye West.

In March, an LA judge ruled Kim legally single as they sort out custody; she originally filed for divorce February 2021 following seven years of marriage.

 Kim is in a relationship with funnyman Pete Davidson, 28.  

On Monday morning, the mother of four shared two cute snaps of her and boyfriend Pete while enjoying dinner together at Jon & Vinny’s in LA.

Family first: Kim and ex husband Kanye West are parents to: North, eight, Saint, six, Chicago, four, and Psalm, two

Family first: Kim and ex husband Kanye West are parents to: North, eight, Saint, six, Chicago, four, and Psalm, two

The lovebirds had their arms around each other in one image, with Pete reaching in for a kiss, while the second one featured the lovebirds gazing into each other’s eyes.

Rumors of a possible romance with Pete were first sparked when the two kissed during an early October Saturday Night Live skit as she played Princess Jasmine and he portrayed Aladdin, and while initial reports claimed they are just friends, fans believed something more significant was brewing.

Weeks later, she was spotted at Knott’s Berry Farm in Buena Park, California for the theme park’s annual Halloween event with a group of friends, including Pete, her sister Kourtney and Kourtney’s new fiancé, Travis Barker. 

Pete and Kim reportedly enjoyed a private rooftop dinner at Campania in Staten Island in November, followed by a group outing at club Zero Bond the following night.

So in love: On Monday morning, the mother of four shared two cute snaps of her and boyfriend Pete while enjoying dinner together

So in love: On Monday morning, the mother of four shared two cute snaps of her and boyfriend Pete while enjoying dinner together

Kim and Pete were seen sweetly holding hands in November while celebrating his birthday in Palm Springs, California, as seen in Dailymail.com exclusive photos.

She went Instagram official with Pete in March, marking the first time she has shared him on her Instagram page; the images she posted were taken on Valentine’s Day 2022.

In a new interview with Hoda Kotb for her podcast Making Space, she opened up about her romance with Pete: ‘I think that, you know, sometimes things happen when you just least expect it. It was the last thing that I was really planning on.’

Kim added: ‘And so when it did happen, we were kind of, like, “Oh my God, I wasn’t planning on this. And this isn’t even what I was thinking of.” And it just makes it that much sweeter and so much more fun.’

‘I took, you know, 10 months or something before I dated or talked to anyone. And I just wanted that time to really figure out and go through the motions. “Am I making the right decision? How do I feel about this?”

Kim continued: ‘So once I went through all of the motions, I finally was, like, “OK, guys, I am so ready to meet someone.” And I randomly did.’

Life happens: In a new interview with Hoda Kotb for her podcast Making Space , she opened up about her romance with Pete: 'I think that, you know, sometimes things happen when you just least expect it. It was the last thing that I was really planning on'

Life happens: In a new interview with Hoda Kotb for her podcast Making Space , she opened up about her romance with Pete: ‘I think that, you know, sometimes things happen when you just least expect it. It was the last thing that I was really planning on’

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