American streaming platform with 64 million users worldwide is rumoured to be heading to Australia
American streaming platform Pluto TV, a subscription-free service with 64 million active users globally, may soon be available in Australia.
Pluto TV operates in 25 markets, including Britain, Europe and the USA, and is supported by advertising and does not require a user to have an account.
Rumours of a local launch were triggered by a recent visit to Australia of executives from Paramount Global, owners of the service, reports TV Tonight.
Big streamer: Pluto TV, a subscription-free streaming service, may soon be available in Australia. (Pictured: Baywatch star David Hasselhoff hosting the streamer’s infomercial)
TV veteran David Hasselhoff features in an advert for the service, where he plays multiple roles, including a small boy, a woman and senior.
‘You get hundreds of channels for free and a gazillion movies,’ he says.
Clad in a windbreaker and shorts, a nod to his role in the ’90s series Baywatch, the 69-year-old tells viewers they can enjoy a 24-hour channel featuring the hit show.
Elsewhere, Hasselhoff is seen playing a surgeon performing an operation as he tells viewers: ‘You can watch it at work.’
Giant: Pluto TV (logo pictured) operates in 25 markets, including Britain, Europe and the USA, and is supported by advertising and does not require a user to have an account
User friendly: This is a glimpse of the programming available on Pluto TV, which boasts 250 different livestreams including the Paramount Movie Channel, MTV Pluto and Comedy Central, as well as lifestyle channels like Tech + Geek
Pluto TV boasts 250 different livestreams, including the Paramount Movie Channel, MTV Pluto and Comedy Central, as well as lifestyle channels like Tech + Geek.
Some of these are ‘destination channels’ where viewers can find a dedicated stream of their favourite show, such as classic Doctor Who episodes.
Other channels include Slow TV, which features livestreams of wood-chopping, knitting and Norwegian train rides.
Global: Rumours of a local launch were triggered by a recent visit to Australia of executives from Paramount Global, owners of the service. (Pictured: spokesperson David Hasselhoff)
The news of Pluto TV’s possible move to Australia comes after recent data revealed the consumption of streaming services like Netflix and Stan has surpassed commercial free-to-air TV viewership in the country for the first time.
The revealing data came from the second annual media content consumption survey, which was commissioned by the federal Department of Communications and conducted by the Social Research Centre in September 2021.
It’s the first time research has found that more Australians are tuning into online subscription services rather than commercial television, with 62 per cent viewing programs on these services compared to 58 per cent watching free-to-air TV.
Marathon: Pluto TV features dedicated channels for classic shows like Baywatch (pictured)