Jadé Tuncdoruk scandal: How a smug selfie caused influencer's downfall 1

Jadé Tuncdoruk scandal: How a smug selfie caused influencer’s downfall

Advertisement

Influencer Jadé Tuncdoruk has been making headlines for all the wrong reasons this week, after she demanded a small business refund her $2,000 honeymoon deposit – even though their clear-cut terms and conditions said this wasn’t possible.

And the hosts of the Outspoken podcast, sisters Amy, Sophie and Kate Taeuber, weighed in on the controversy on Monday, saying the dispute would likely have never become a major scandal if the 26-year-old hadn’t posted a ‘smug’ selfie on Instagram after getting her money back.

The Taeubers agreed the photo ‘rubbed people the wrong way’ given how badly small businesses have suffered throughout the Covid-19 pandemic.

Advertisement

‘It’s quite clear that Jadé is completely out of touch and really not reading the tone of 2022 and the past couple of years, because she does post things that are very inappropriate,’ Kate said.

Smug: Influencer Jadé Tuncdoruk shared this smug selfie after a holiday rental company refunded her $2,000 holiday deposit. The hosts of the popular Outspoken podcast believe this particular post was what sparked a wave of backlash against her 'entitled' attitude

Smug: Influencer Jadé Tuncdoruk shared this smug selfie after a holiday rental company refunded her $2,000 holiday deposit. The hosts of the popular Outspoken podcast believe this particular post was what sparked a wave of backlash against her ‘entitled’ attitude

‘She also posts things a lot of the time with this smug grin and this sort of attitude that really rubs people up the wrong way.’

Kate continued: ‘I think the real kicker is always the smug post afterwards, where she’s telling her followers that she’s somehow won from the situation.

Advertisement

‘It just seems to be the same expression and it really gets underneath a lot of people’s skin.’ 

Refund request: Tuncdoruk came under fire after slamming luxury holiday rental company Weekenda on Instagram last week for refusing to refund her $2,000 deposit - after ignoring the company's clear-cut terms and conditions

Refund request: Tuncdoruk came under fire after slamming luxury holiday rental company Weekenda on Instagram last week for refusing to refund her $2,000 deposit – after ignoring the company’s clear-cut terms and conditions

Tuncdoruk came under fire after slamming luxury holiday rental company Weekenda on Instagram last week for refusing to refund her $2,000 deposit. 

In her now-deleted post, Tuncdoruk said she’d booked her honeymoon at Meerea Park Country Estate, in the Hunter Valley, in July 2021 and planned to stay there in March 2022.

Advertisement

But she decided to cancel the trip a month later after postponing her wedding due to Covid. 

'Incredibly poor form': In her now-deleted post, Tuncdoruk explained she'd booked her stay with Weekenda last year, putting down a $2,000 deposit. After cancelling the booking due to Covid, she demanded the company refund her deposit. Weekenda denied this request

‘Incredibly poor form’: In her now-deleted post, Tuncdoruk explained she’d booked her stay with Weekenda last year, putting down a $2,000 deposit. After cancelling the booking due to Covid, she demanded the company refund her deposit. Weekenda denied this request 

In black and white: Weekenda's terms and conditions (pictured) clearly state that customers aren't entitled to a refund of their deposit if they cancel

In black and white: Weekenda’s terms and conditions (pictured) clearly state that customers aren’t entitled to a refund of their deposit if they cancel 

Weekenda’s terms and conditions clearly state that customers aren’t eligible for refunds if they cancel, but Tuncdoruk seemingly didn’t think this rule applied to her and demanded a refund on her deposit.

Advertisement

‘We requested a refund due to the pandemic, but they said the best they could do was put it back up online to be booked by someone else,’ she explained.

‘Six weeks out of [sic] the booking and we’ve asked again for a refund which they’ve denied. They’ve had months to refund us for a booking that we don’t need. They’re taking our money just because they can.’

She added: ‘It’s just incredibly poor form and so disappointing that businesses are taking advantage of people in the middle of a pandemic.’

Leaked e-mails obtained by Daily Mail Australia showed how Tuncdoruk threatened to take Weekenda to Fair Trading if they didn’t refund her deposit.

Advertisement
Luxury getaway: In her now-deleted post, Tuncdoruk said she'd booked her honeymoon at Meerea Park Country Estate, in the Hunter Valley, in July 2021 and planned to stay there in March 2022. Pictured: the property booked by Tuncdoruk

Luxury getaway: In her now-deleted post, Tuncdoruk said she’d booked her honeymoon at Meerea Park Country Estate, in the Hunter Valley, in July 2021 and planned to stay there in March 2022. Pictured: the property booked by Tuncdoruk

Appreciation: After getting her refund, Tuncdoruk thanked her followers for rallying around her, saying: 'They have agreed to refund us for our stay! Thank you guys for your help'

Appreciation: After getting her refund, Tuncdoruk thanked her followers for rallying around her, saying: ‘They have agreed to refund us for our stay! Thank you guys for your help’

Not long after, a smug-looking Tuncdoruk shared a smug photo of herself smiling after announcing that Weekenda had agreed to refund her deposit.

In her caption, she thanked her followers for rallying around her: ‘They’ve agreed to refund us for our stay! Thank you guys for your help [love heart emoji].’

Advertisement

Making the most of the publicity surrounding the Tuncdoruk saga, Weekenda has since launched a competition to win the influencer’s now-cancelled booking. 

Kate Taeuber went on to say she does have sympathy for anyone who was forced to cancel a wedding mid-pandemic.

‘I totally understand her frustration in wanting to get an answer. However, I think that she hasn’t taken any of her privilege into consideration here,’ she added.

‘She is a well paid influencer who often gets given free holidays and free accommodation.

Advertisement

‘I don’t think too many people are going to have sympathy for her blasting this small business online – even if they were perhaps in the wrong for not getting back to her.’ 

Contest: Making the most of the publicity surrounding the Tuncdoruk saga, Weekenda has since launched a competition to win the influencer's now-cancelled booking

Contest: Making the most of the publicity surrounding the Tuncdoruk saga, Weekenda has since launched a competition to win the influencer’s now-cancelled booking 

Sophie Taeuber added: ‘It’s hard to see an influencer like Jadé who posts so regularly about having luxury high-end new items complaining about a $2,000 deposit – particularly when you consider how much she would earn from one Instagram post.

‘She completely understands how damaging one negative post can be about a company. I really feel like it was a case of “punching down”.’

Advertisement

‘And then to say, “Ahh well, it’s all worked out for them”…  I’m sorry but the only reason the company gained more followers is because everyone is so outraged at how disgusting your initial post was and how out of touch it was.’ 

Regrettable: On Friday, Tuncdoruk once again made headlines when she was forced to apologise for a racially insensitive Facebook post from 2017

Regrettable: On Friday, Tuncdoruk once again made headlines when she was forced to apologise for a racially insensitive Facebook post from 2017 

On Friday, Tuncdoruk once again made headlines when she was forced to apologise for a racially insensitive Facebook post from 2017.

In the resurfaced post, Tuncdoruk complained to Uber Eats about their ‘annoying non-English speaking delivery drivers’.

Advertisement

After expressing regret for her post, she turned her Instagram account to private.

Tuncdoruk makes a living spruiking products to her 484,000 followers and earns between $800 and $3,000 per sponsored post.

Cashing in! Tuncdoruk makes a living spruiking products to her 4862,000 followers and earns between $800 and $3,000 per sponsored post

Cashing in! Tuncdoruk makes a living spruiking products to her 4862,000 followers and earns between $800 and $3,000 per sponsored post

She sparked controversy last year when she announced the pandemic had affected her business as an influencer, but she refused to take a pay cut.

Advertisement

‘I’ve collaborated / worked with a few brands over time (a long time) who as of late have asked me to work for much, much less… due to budget cuts – which I understand,’ she wrote on Instagram.

She added: ‘However when I’ve said no – which is in my opinion completely warranted – [they] have completely written off the relationship.

‘These are brands I’ve travelled with and promoted for years who just throw the relationship away because I’ve refused to work for free.’

Entitled: She sparked controversy last year when she announced the pandemic had affected her business as an influencer, but she refused to take a pay cut. Pictured holding a $4,800 Dior bag

Entitled: She sparked controversy last year when she announced the pandemic had affected her business as an influencer, but she refused to take a pay cut. Pictured holding a $4,800 Dior bag

Advertisement

Advertisement

Similar Posts