Kim Kardashian has announced the launch of KKW Fragrance Opals Collection, the newest perfume joining her perfume empire.
In photos promoting the new eau de parfum, Kim, 41, gazed fiercely as she held the shimmering new fragrance close to her chest.
The new range consists of three different fragrances contained within egg-shape, iridescent bottles resembling the eponymous stone.
She rocks! Kim Kardashian has announced the launch of KKW Fragrance Opals Collection, the newest perfume joining her beauty empire
The three different fragrances are entitled ‘Opal Mood’, ‘Opal Energy’, and ‘Opal Drip’, with scents ranging from citrus to lavender.
‘Glowing citrus and dewy fruit blend with sheer jasmine, fresh freesia, and honeysuckle nectar to create a luminous, feminine heart. Creamy sandalwood, silk musk and cedarwood wrap this scent in sensuality,’ reads the description for Opal Mood.
The fragrances come in a shimmering container which can be spritzed by removing the upper half of the case.
‘We are introduced to this fragrance through a kaleidoscope of bright lemon and bold ginger. At its heart, a bouquet of tuberose, orange flower and tender muguet contrasts with sandalwood, earthen patchouli and vanilla musk,’ reads the description for Opal Energy, which comes in a glowing blue bottle.
Heaven scent! Kim clutched the bottle as she raised her toned arms above her head
The newest collection: The scents are contained within an egg-shaped bottle coated in a color similar to the opal stone
‘Opening with dewy greens and calming lavender, a peaceful medley of tagete petals, white jasmine and waterlily envelop the senses, while sugared amber, grounding oak moss and a halo of musk unfold in the background,’ reads the description for Opal Drip, a fragrance contained within a yellow bottle.
The products are available individually at $45 each or as a bundle for $120 and will be available for purchase on November 18, 2021 at 12PM PST.
Under her KKW Fragrance umbrella, Kim has numerous fragrance lines under her belt.
The very first line of KKW perfumes she sold was her KKW Crystal collection, which sold out days after it first launched.
Coming soon: The new fragrances will be available for purchase on November 18, 2021 at 12PM PST
Three’s company: The products are available separately for $45 each and in a bundle collection for $120
In addition to her fragrance line, she also sells cosmetics under her KKW Beauty range, which is currently in the midst of a re-brand.
Kim launched her eponymous cosmetics line in June of 2017 and in November of the same year, the star launched KKW Fragrance.
Since its inception, KKW Beauty has introduced collections revolutionizing the direct to consumer model by repeatedly selling out multiple launches.
In October 2019, KKW Beauty entered Ulta Beauty as the exclusive retailer in the US.
Back in January, beauty company Coty Inc acquired a 20% ownership interest in Kardashian’s beauty business for $200M.
At the time, the partnership was said to include the development of a KKW Beauty skincare line that is expected launch in fiscal year 2022.
The multi-million dollar deal pushed Kim’s net worth to a $1billion (estranged ex Kanye is said to be worth $1.8billion).
Luxurious: The new line offers a range of scents varying from ‘bold ginger’ to ‘honeysuckle nectar’
Sleek design: The fragrances comes in a shimmering purple container which can be spritzed by removing the upper half of the case